This gives the music video industry hope. A one take wonder. zZz is playing: Grip is the first video of Roel Wouters aka Xelor. It’s a one take music video simulating typical video effects that we encounter from day to day. The video was recorded live as part of the opening ‘Nederclips’ at the Stedelijk Museum Holland.
The project was commissioned by the TAX-videoclipfonds. The proviso of shooting it was that the audience at the opening would be able to witness the whole shoot, and that the videoclip would be added to the exhibition immediately after filming. There was no option to reshoot or edit if something went wrong. It is really clever and a breath of fresh air. It is a great way of seeing things that we take for granted and using them to illustrate something completely different.
You can check out more from this years ‘Romo’s One to Watch’ here. I predict big things in the world of music video and advertising for Mr Roel. And you can check out ‘the making of’ here...just as interesting as the video itself. I love the marriage of music and maths.